What was your best form of advertising in 2016? What to expect for 2017?

There are hundreds of ways of advertising a business. What has seemed best so far this year for me has been Google Adwords (pretty expensive), Facebook Ads, ranking in Google, and seemingly most importantly word of mouth. I offer both my workers and customers cash incentives to refer me customers for jobs that we close and it seems to be a solid method.

1) What method of advertising worked best for you in 2016?

2) What do you foresee as being important for advertising in 2017?

Thanks,
Victor
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Concrete Contractors Stockton

What was your best form of advertising in 2016? What to expect for 2017?