What after-sales support tactics prove superior to others?

mardi 10 mai 2016

Hi all,

UGA student here doing a final project on value-chain analysis as it relates to the US heavy construction market. I have a little industry knowledge from co-oping with an OEM last year, but am curious to hear from dealers, operators, and other users about what sorts of after-sales support really differentiates brands in the heavy construction arena. Is it warranty service, good technical resources (i.e. schematics, parts books), parts support and availability, promotions, communications, customer service... etc? I am sure its a combination of many things, but any two cents helps and is welcome.


What after-sales support tactics prove superior to others?

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