What is your preferred method for cable laying?

What is your preferred method for laying cable in a trench? In Norway we use a chain with lift fittings, swivel,
master link and operating chain.
See it in this video:


Although it not quite legal to lift like this with people hanging on to the drum to control the spinning it's the preferred method here. Will that be legal in the US?

The reason for asking is that I work on a new tool that handles...

What is your preferred method for cable laying?

What is your preferred method for cable laying?